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A Project for every Generation, Young and Old!
As part of the fourth semester of our degree program, Non-Profit, Social and Health Management at the Management Center Innsbruck, we and a partner institution worked together on a project. Our partner was the "InfoEck der Generationen" and cooperated on the development of a communication strategy to improve the range of coverage among young people, seniors and families.
The InfoEck of Generations aims to provide information for the target groups of youth, families and eldery people. The Institution wants to reach the different age groups in a targeted and needs-oriented way.
Due to the different life models, values and opinions of each generation, each age group has different needs and deals with different topics. Furthermore, young people, families and elderly people use different media to inform themselves.
A targeted and equal supply of information with content that is attractive to each target group, as well as the use of the right information channels to ensure the provision of information, is therefore a challenge. It is therefore important to develop and expand target-oriented information channels.
If you are interested in the summary, click on "Learn more" to get a deeper insight into the project and its results!
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