Task
The given task is to design inclusive communication concepts to effectively and purposefully reach the different generations - youth, families and eldery people.
further Goals
accomplished Tasks
Part 1
accomplished Tasks
Part 2
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Expand the reach of the InfoEck
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Make the information channels low-threshold so that more people take advantage of the advice provided
16/02/2022:
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Getting to know the project partner, InfoEck of the generations
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Research and courses
28/02/2022:
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The excursion to the InfoEck
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Telephone calls with the practice partner
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Clarification of project assignment and problem
12/04/2022:
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Participation in the InfoEck exam
01/05/2022 - 19/06/2022
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The data collection
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Developing ideas
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Synthesizing existing literature, research, findings, and our approaches to the problem
20/06/2022​
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Presentation of the project
27/06/2022
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Project fair
methodology
In regards to the qualitative data collection, interviews were carried out with 2 family members, 3 adolescents and 3 elderly people.
With the help of the input from the courses and the cooperation with the InfoEcks of Generations, we were able to develop possible solutions, to reflect on and revise our approach. Motivation, new thoughts and ideas as well as a structured way of working are ensured through regular exchange with the InfoEck of Generations.
Results
Youth
Eldery People
Families
Which information channels are used?
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the internet, social media (Instagram, Youtube)
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close contacts for private matters
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public advice centers are not used
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What is considered when searching for information?
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quick availability of information
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free access
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appealing, clear, serious information channels
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free from advertising
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Wishes:
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Information should be reduced
Which information channels are used? ​
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Seniors <70 use the internet and online newspapers
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Seniors >70 use traditional media (newspaper, radio, television)
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usually turn to close contacts for private matters
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Counseling centers are ONLY used if there is a reason
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What is considered when searching for information?
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free access
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attractive layout
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honest and meaningful information
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Wishes:
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Seriousness at the counseling centers
Which information channels are used?
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traditional media (television, newspaper, radio)
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the Internet
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contact competent authorities (doctor, tax consultant, ...)
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public advice center are visited if time slots are available
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What is considered when searching for information?
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free access
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appealing, informative and serious information
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Wishes:
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to be taken seriously as a person